Privacy Policy

Vital Element, Inc. (“Vital Element”) respects the information it collects from people who visit and use any of its websites and takes great efforts to keep such information confidential.  This Policy (which we adapted from a policy originally prepared by Automattic (WordPress.com) and is made available under the Creative Commons Sharealike license), describes how we treat the information we collect when you visit and use any Vital Element website.  It is Vital Element’s policy to respect your privacy regarding any information we may collect while operating our websites.

Website Visitors

Like most website operators, Vital Element collects non-personally-identifying information of the sort that web browsers and servers typically make available, such as the browser type, language preference, referring site, and the date and time of each visitor request.  Vital Element’s purpose in collecting non-personally identifying information is to better understand how Vital Element’s visitors use its website(s).  From time to time, Vital Element may release non-personally-identifying information in the aggregate, e.g., by publishing a report on trends in the usage of its website.
Vital Element also collects potentially personally-identifying information like Internet Protocol (IP) addresses.  However, Vital Element does not use such information to identify its visitors and does not disclose such information, other than under the same circumstances that it uses and discloses personally-identifying information, as described below.

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Gathering of Personally-Identifying Information

Certain visitors to Vital Element’s websites choose to interact with Vital Element in ways that require Vital Element to gather personally-identifying information.  The amount and type of information that Vital Element gathers depends on the nature of the interaction.  Visitors may be required to provide personally-identifying information to Vital Element to use certain features of the websites.  A visitor must provide a username and email address to have an account.  A visitor may also need to provide certain financial information to process financial transactions.  In each case, Vital Element collects such information only insofar as is necessary or appropriate to fulfill the purpose of the visitor’s interaction with Vital Element.  Vital Element does not disclose personally-identifying information other than as described below.  Visitors can always refuse to supply personally-identifying information, with the caveat that it may prevent them from engaging in certain website-related activities.

Personal Health Information

Notwithstanding any other provisions of this Policy, you should not transmit Personal Health Information (“PHI”) as defined in the HIPAA regulations.  Although Vital Element takes certain precautions to protect information transmitted to it through this web site(s), Vital Element cannot guarantee or warrant that such information will not be accessed by unauthorized users or kept confidential by any authorized user.  Vital Element shall not be liable for the transmission by you of any PHI or other personal information, and any information provided is done at your own risk.  If you need to transmit PHI to a physician or patient, it should be done directly with the physician or patient, and not through any of Vital Element's web sites.

Aggregated Statistics

Vital Element may collect statistics about the behavior of visitors to its websites.  For instance, Vital Element may monitor the most popular links on its sites and may display this information publicly or provide it to others.  Vital Element may display this information publicly or provide it to others.  However, Vital Element does not disclose personally-identifying information other than as described below.

Protection of Certain Personally-Identifying Information

Vital Element discloses potentially personally-identifying and personally-identifying information only to those of its employees, contractors and affiliated organizations that (i) need to know that information in order to process it on Vital Element’s behalf or to provide services available at Vital Element’s websites, and (ii) that have agreed not to disclose it to others.  Some of those employees, contractors and affiliated organizations may be located outside of your home country; by using Vital Element’s websites, you consent to the transfer of such information to them.  Vital Element will not rent or sell potentially personally-identifying and personally-identifying information to anyone.  Other than to its employees, contractors and affiliated organizations, as described above, Vital Element discloses potentially personally-identifying and personally-identifying information only when required to do so by law, or when Vital Element believes in good faith that disclosure is reasonably necessary to protect the property or rights of Vital Element, third parties or the public at large.  If you are a registered user of a Vital Element website and have supplied your email address, Vital Element may occasionally send you an email to tell you about new features, solicit your feedback, or just keep you up to date with what’s going on with Vital Element and our products.  If you send us a request (for example via a support email or via one of our feedback mechanisms), we reserve the right to publish it in order to help us clarify or respond to your request or to help us support other users.  Vital Element takes all measures reasonably necessary to protect against the unauthorized access, use, alteration or destruction of potentially personally-identifying and personally-identifying information.


A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns.  Vital Element uses cookies to help it identify and track visitors, their usage of Vital Element website, and their website access preferences.  Vital Element visitors who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using Vital Element’s websites.  Using this feature may cause features of Vital Element’s websites to not function properly.


Ads appearing on any of our websites may be delivered to users by advertising partners, who may set cookies.  These cookies allow the ad server to recognize your computer each time they send you an online advertisement to compile information about you or others who use your computer.  This information allows ad networks to, among other things, deliver targeted advertisements that they believe will be of most interest to you.  This Privacy Policy covers the use of cookies by Vital Element and does not cover the use of cookies by any advertisers.

Privacy Policy Changes

Although most changes are likely to be minor, Vital Element may change its Privacy Policy from time to time, and in its sole discretion.  Vital Element encourages visitors to frequently check this page for any changes to its Privacy Policy.  Your continued use of this site after any change in this Privacy Policy will constitute your acceptance of such change.

Click here to read our disclaimers and terms of use

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